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With our experience, passion, & resources we’ve been able to go beyond the status quo of traditional video production studios to meet the demands of some of the largest & most influential demographics our world has ever seen.


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Product Development
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Case Study

Disco Donnie Presents – having been around since 1994, was already a dominant force in the music event space when Eyewax was brought on board. With over 1,000 events annually in over 100 cities globally we were met with a series of challenges. We were tasked with developing a more consistent brand strategy that would increase fan metrics, decrease costs, all while being more efficient that even before.


Produce video content year round on budget

Streamline workflow

Improve video metrics across all channels

ROI on footage & developed content

Did you know…
Online video viewing has increased 800% over the last 6 years.
In 2015, 57% of consumer Internet traffic is spent watching videos. Will be 79% by 2018.
Videos increase people’s understanding of your product or service by 74%.
Youtube is the number two search engine in the world (bested only by Google)
Produce video content year round on budget

In 2014, Disco Donnie…

  • Saw a 17% increase in events requiring video coverage and a 200% increase in the budgets for those services.
  • Needed a way to develop their brand to audiences across all channels and increase traffic to ticketing links.

Executing a year round content creation and video management strategy allowed for:

  • Creation of 200+ new videos uploaded to Disco Donnie and partner channels – of which included newly developed artist after-movies, live sets, and an offstage series.

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Streamline workflow

In coordinating with Disco Donnie’s marketing team and aligning with their goals, Eyewax was able to…

  • Decrease per-deliverable video budgets by 85%
  • Produce quality content for smaller events that generally don’t have budgets to support it
  • Regularly produce and release media for Youtube, Instagram, & Facebook
  • Design storylines and an aesthetic between all visual media.
  • Establish, reach, and surpass performance benchmarks for all growth goals.
Improve video metrics across all channels

In 2015, through execution of the Eyewax proposal Disco Donnie saw…

  • A 370% increase in Youtube subscribers.
  • A 56% increase in Youtube video views – accounting for 1/3 of the channels total traffic in its 3 year existence.
  • A 180% increase in Facebook likes.
  • Over 700k video views – 95% of which is organic.
  • Over 80 videos uploaded to Instagram resulting in over 60,000 interactions

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ROI on footage & developed content
Through developing a strategy that follows Youtube’s best practices, Disco Donnie was able to…

  • Build a subscriber base that funneled higher view counts to all other videos
  • Track ticketing links resulting in increased traffic to ticketing website
  • Successfully monetize their Youtube audience

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After over 2 years of continuous growth, Disco Donnie Presents and Eyewax Films have been able to meet and exceed all benchmarks, goals, and forecasts associated with all visual media production efforts. We’ve been able to remain fluid and strategically pivot as demands shift through the markets and demographic.

 

You can check out some of this case study’s mentioned success below:


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